Case study / Aesthetics / Healthcare

Elle Clinic

Aesthetic Services & Local Search Platform

Industry
Aesthetics / Healthcare
Services
Web SEO Growth
Project focus
Aesthetic Services & Local Search Platform
01

Overview

Elle Clinic’s project scope brings several aesthetic service groups into a structured website. The emphasis is on finding relevant information and reaching a consultation journey through both search and campaign entry points.

02

The Context

Face care, body care, laser epilation and hair care need clear places within the service architecture. Each entry point must connect to the relevant information and a practical contact path.

03

What We Did

  • Structured service categories and discovery paths.
  • Implemented the WordPress and PHP website foundation.
  • Connected local search and technical SEO with service content.
  • Supported campaign landing pages, consultation enquiries and analytics.
04

Key Capabilities

  • Service-category discovery
  • Consultation enquiries
  • Local search
  • Campaign destinations
05

Technical Approach

WordPress and PHP provide a maintainable content foundation for the service categories. The architecture connects each category with a consultation path and keeps the underlying service context consistent across organic and campaign destinations.

06

SEO & Growth Strategy

  • Local-search relevance for the clinic and its service offering.
  • Technical SEO supporting service discovery.
  • Google Ads landing-page support around service categories.
  • Consultation paths connected to analytics.
07

Practical Outcomes

  • A structured presentation of the clinic’s aesthetic services.
  • Connected service discovery and consultation contact.

Technology & Tools

  • WordPress
  • PHP
  • Google Ads
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