Case study / Marketing / Advertising

Helio

Agency Website & Lead Journey

Industry
Marketing / Advertising
Services
Web SEO Growth
Project focus
Agency Website & Lead Journey
01

Overview

Helio needed its services and visual work to tell a coherent agency story. The project organised positioning, service discovery and work presentation around a practical lead-generation journey.

02

What We Did

  • Agency positioning.
  • Service architecture.
  • Responsive implementation.
  • Visual work presentation.
  • Lead-generation journey.
  • Reusable content structure.
  • Maintainable CMS.
  • Search-friendly architecture.
  • Campaign landing-page capability.
03

Technical Approach

WordPress, PHP and MySQL provided the maintainable CMS foundation, with React in the implementation stack. Reusable content structures supported responsive service pages, visual work presentation and campaign landing-page capability.

04

SEO & Growth Strategy

  • Search-friendly architecture.
  • Lead-generation journey.
  • Campaign landing-page capability.

Technology & Tools

  • WordPress
  • PHP
  • MySQL
  • React
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