Case study / Heating / Manufacturing

Butane Industrial

Product & Service Digital Platform

Industry: Heating / Manufacturing
Services: Web SEO Growth
Project focus: Product & Service Digital Platform

Overview

The platform brought product presentation and service information into a common architecture. Customers could move from understanding a heating product to the relevant service journey, while the content system supported ongoing product and business updates.

What We Did

Product/service information architecture.
Responsive frontend.
Product presentation.
Service journeys.
Customer-facing functionality.
Custom business functionality.
API integrations.
Database integrations.
Maintainable content structure.
Technical SEO foundation.
Search-oriented product/service structure.
Campaign-ready landing-page architecture.
Performance optimization.

Technical Approach

WordPress, PHP and MySQL supported the content foundation and custom business functionality. API and database integrations connected customer-facing features with business information; responsive implementation and performance work supported both product pages and campaign destinations.