Butane Industrial
Product discovery, customer service and campaign journeys for a heating-products business.
Built with · WordPress / PHP / MySQL
Case study / Industrial / Chemicals
APIC
Industrial Chemical Information Architecture
- Industry
- Industrial / Chemicals
- Project focus
- Industrial Chemical Information Architecture
Overview
Complex chemical product information needed a structure that connected technical details with industries and applications. The project made those relationships central to B2B discovery and enquiry journeys.
What We Did
- Industrial chemical products.
- Complex product information.
- Product categorization.
- Industries/applications.
- Technical content.
- Internal linking.
- Technical SEO.
- On-page SEO.
- B2B enquiry journey.
Technical Approach
WordPress, PHP and MySQL supported product categorisation and technical content. Internal linking connected products with industries and applications, supported by on-page and technical SEO.
SEO Strategy
- Internal linking.
- Technical SEO.
- On-page SEO.
Technology & Tools
WordPress
PHP
MySQL
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