Case study / Healthcare / Fertility

Al Ain Fertility Center (AAFC)

Healthcare Service Platform

Industry
Healthcare / Fertility
Services
Web SEO Growth
Project focus
Healthcare Service Platform
01

Overview

The website organised fertility and reproductive services around patient information needs. Treatment discovery connected to relevant service pages and contact journeys without making treatment-result promises.

02

What We Did

  • Fertility/reproductive service architecture.
  • Patient-oriented information structure.
  • Treatment/service discovery.
  • Responsive web experience.
  • CMS/e-commerce functionality where relevant.
  • Local SEO.
  • Technical SEO.
  • Search-intent service pages.
  • Campaign landing pages.
  • Google Ads support.
  • Conversion measurement.
03

Technical Approach

WordPress, PHP, WooCommerce and MySQL formed the implementation stack. The CMS structure supported responsive treatment and service information, with local-search destinations and campaign pages connected to conversion measurement.

04

SEO & Growth Strategy

  • Local SEO.
  • Technical SEO.
  • Search-intent service pages.
  • Campaign landing pages.
  • Google Ads support.
  • Conversion measurement.

Technology & Tools

  • WordPress
  • PHP
  • WooCommerce
  • MySQL
Visit Website

Related work.

The next chapter

READY TO
SCALE?

Let’s build what comes next.

Start a Project