Case study / Healthcare / Fertility

Al Ain Fertility Center (AAFC)

Healthcare Service Platform

Industry: Healthcare / Fertility
Services: Web SEO Growth
Project focus: Healthcare Service Platform

Overview

The website organised fertility and reproductive services around patient information needs. Treatment discovery connected to relevant service pages and contact journeys without making treatment-result promises.

What We Did

Fertility/reproductive service architecture.
Patient-oriented information structure.
Treatment/service discovery.
Responsive web experience.
CMS/e-commerce functionality where relevant.
Local SEO.
Technical SEO.
Search-intent service pages.
Campaign landing pages.
Google Ads support.
Conversion measurement.

Technical Approach

WordPress, PHP, WooCommerce and MySQL formed the implementation stack. The CMS structure supported responsive treatment and service information, with local-search destinations and campaign pages connected to conversion measurement.