Concept project / Eyewear / E-commerce

Invo Glasses

Eyewear E-commerce Concept

Industry
Eyewear / E-commerce
Services
Web SEO Growth
Project focus
Eyewear E-commerce Concept
01

Overview

An independent concept exploring how an eyewear store could connect product filtering, clear shopping journeys and campaign landing pages. This is not verified client work.

02

Concept Scope

  • Explore product discovery and filtering.
  • Plan campaign landing pages and conversion-focused shopping journeys.
03

Key Capabilities

  • Product discovery
  • Shopping clarity
  • Behavioural analytics planning
04

Technical Approach

The proposed React, Next.js and TypeScript interface pairs reusable commerce views with a measurement plan using Google Analytics, Google Ads and Hotjar.

05

SEO & Growth Strategy

  • Plan discoverable product and category pages.
  • Explore campaign entry points and behavioural analytics to guide future UX evaluation.

Technology & Tools

  • React
  • Next.js
  • TypeScript
  • Google Analytics
  • Google Ads
  • Hotjar

Related work.

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